Mayhew's theory is that members of congress use advertising, credit claiming, and position taking to get re-elected. Advertising is the business of generating name recognition, credit claiming is taking credit for one's legislation being passed that benefits or is popular with one's district, and position taking is the business of endorsing specific positions popular with one's constituents. In this 2018 campaign ad, I do the first two: I spend the first half just talking about myself (advertising), then I take credit for laboratory funding and legislation strengthening wildfire management. I also engage in position taking, such as by tweeting "Conservative solutions are working!" about the national unemployment rate, publicly taking the position that fiscal conservatism helps address unemployment. I furthermore engaged in credit claiming for the passing of my hallmark legislation the Central Idaho Economic Development and Recreation Act, standing behind President Obama as he signs the bill into law, and in position taking in a press release statement on my vote for the 2017 tax cuts.
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